Introducing Elitty: Teen Beauty, Empowered!
Say goodbye to borrowed lipstick and stolen eyeliner! Elitty is here, the first Indian makeup brand exclusively designed for teenagers. No more hiding your self-expression behind grown-up palettes – Elitty’s vibrant colors, safe ingredients, and teen-friendly approach let you rock your unique style with confidence.
Imagine 22 eye-popping eyeliners, playful lip glosses, and trendy nail paints, all formulated with teen-safe ingredients like witch hazel and avocado oil. Forget harsh chemicals and adult formulas – Elitty caters to your sensitive skin, letting you experiment without worry.
But Elitty is more than just makeup. It’s a celebration of your individuality. Choose from five distinct personality-based kits, express yourself at a sweet 16 party, or just chill with a “get ready with me” session using Elity’s social media-savvy content.
This isn’t just another beauty brand – it’s a movement. Elitty believes in listening to your heart, encouraging you to own your choices, and embracing the vibrant world of teenage beauty.
Ready to join the Elitty revolution? Dive into a world of color, self-expression, and teen-powered fun! Explore our products, discover tutorials, and join the Elitty community where you can be truly you.
Stay tuned for more about Elitty, the brand that understands your unique beauty journey!
About The Company – Elitty
| Startup / Company Name | Elitty |
| Industry | Makeup Industry |
| Founder | Pranali Janbandhu & Vailina Tulsani |
| Product / Service | Makeup Products |
| Revenue | 49 Lakhs (22-23) |
About The Pitcher
| Number of Presenters | Two presenters |
| Name of Presenters | Pranali Janbandhu & Vailina Tulsani |
| Pitchers City | Ajmer & Chandrapur |
| Pitchers State | Maharashtra & Rajasthan |
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Elitty Pitch Details
| Shark Tank Episode | Episode |
| Original Ask Amount | ₹ 1 crore |
| Original Ask Equity | 4% Equity |
| Original Valuation | 25 Crores |
| Offer Received | 1) 1 Crore for 15% Equity (Anupam) |
| Final Deal Amount | NA |
| Total Deal Equity | NA |
| Sharks in Deal | NA |
Solutions Offered
Elitty goes beyond offering just makeup products; it provides a holistic solution for the unique needs and desires of teenagers exploring the world of beauty. Here’s a breakdown of the key solutions Elitty offers:
1. Safe and Teen-Friendly Products:
- Formulated with teen-safe ingredients: Witch hazel, avocado oil, and other gentle formulations cater to sensitive skin, minimizing the risk of irritation or breakouts.
- Vibrant colors and playful options: Ditch the boring adult palettes! Elitty explodes with 22 eye-popping eyeliners, trendy nail paints, and playful lip glosses, encouraging self-expression without harsh chemicals.
- Five distinct personality-based kits: Cater to your individual style with curated kits that reflect your unique vibe, whether it’s bold, playful, or glamorous.
2. Empowering Self-Expression:
- Focus on individuality: Elitty encourages you to embrace your unique personality and style, not follow mainstream trends blindly.
- Confidence through self-care: Experimenting with makeup can be a confidence booster, and Elitty’s safe products allow you to explore without worry.
- Social media savvy content: Get inspired with tutorials, tips, and “get ready with me” sessions, fostering a supportive community for self-expression.
3. Addressing Teen Pain Points:
- No more borrowing or hiding: Elitty eliminates the need to borrow makeup or sneak adult products, offering age-appropriate options you can call your own.
- Affordable and accessible: The brand aims to keep its products accessible to teenagers, understanding their limited financial resources.
- Understanding the “Gen Z” language: Elitty speaks the language of its target audience, connecting with them through social media and relatable content.
4. Building a Community:
- More than just a brand: Elitty fosters a community where teenagers can connect, share experiences, and celebrate their individuality.
- Empowering content and initiatives: The brand goes beyond selling products, promoting self-love, acceptance, and positive body image.
- Open communication: Elitty listens to its audience and actively engages with them, tailoring its offerings based on their needs and preferences.
By offering these solutions, Elitty empowers teenagers to navigate the world of beauty with confidence, self-expression, and access to safe, age-appropriate products. It’s not just makeup; it’s a movement fostering positive self-image and individuality among the Gen Z generation.
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Lesser Known Facts About Elitty
- First Teen Makeup Brand in India: Elitty is the first makeup brand in India to cater specifically to teenagers. This fills a gap in the market, as teenagers often have different needs and preferences than adults when it comes to makeup.
- Focus on Safe Ingredients: Elitty’s products are formulated with teen-safe ingredients, such as witch hazel and avocado oil, which are gentle on sensitive skin. This is important, as teenagers’ skin is often more delicate than adults’.
- Unique Personality-Based Kits: Elitty offers five distinct personality-based kits, which allows teenagers to express themselves in a way that reflects their individual style. This is a unique concept that is not offered by any other makeup brand.
- Content Marketing Savvy: Elitty has a strong presence on social media and creates content that is relevant to its target audience. This helps to build brand awareness and connect with teenagers in a way that is authentic and engaging.
- Addressing a Growing Market: The teen beauty market is a rapidly growing market, and Elitty is well-positioned to capitalize on this growth. With its unique offerings and focus on safe ingredients, Elitty is a brand that is resonating with teenagers.
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