Nuvedo: Cultivating a Mushroom Revolution in India
Nuvedo isn’t your average mushroom company. They’re on a mission to transform India’s perception of these versatile fungi, from “Kukur Muta” (dog pee!) to a source of health and culinary delight. Founded by Jad and Prithvi, Nuvedo offers a unique combination of premium mushroom growing kits and functional mushroom tinctures, all aimed at bringing the healing benefits of mushrooms to the masses.
Forget about soggy supermarket mushrooms – Nuvedo’s kits let you grow your own gourmet varieties at home, with just a few sprays a day. No green thumb required! But their offerings extend beyond the kitchen. Nuvedo’s tinctures harness the power of adaptogenic mushrooms like Cordyceps, offering potential benefits like increased stamina and stress reduction.
But Nuvedo’s journey hasn’t been all smooth sailing. Facing skepticism from investors about the market size and the “gimmicky” nature of their products, they had to defend their passion and vision. Did they manage to convince the Sharks? Will their mushroom revolution take root in India?
Dive into Nuvedo’s story and discover the fascinating world of functional mushrooms. Explore the challenges they face, the potential they hold, and see if they can convince you to join their fungal revolution!
Stay tuned for more on Nuvedo’s journey, their unique products, and the future of mushrooms in India.
About The Company – Nuvedo
Startup / Company Name | Nuvedo |
Industry | Mushroom Industry |
Founder | Jashid Hameed & Prithvi Kini |
Product / Service | Mushroom Products |
Revenue | 25 Lakhs (22-23) |
About The Pitcher
Number of Presenters | Two presenters |
Name of Presenters | Jashid Hameed & Prithvi Kini |
Pitchers City | |
Pitchers State |
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Nuvedo Pitch Details
Shark Tank Episode | Episode 13 |
Original Ask Amount | ₹ 50 Lakhs |
Original Ask Equity | 3% Equity |
Original Valuation | 16.67 Crores |
Offer Received | NA |
Final Deal Amount | NA |
Total Deal Equity | NA |
Sharks in Deal | NA |
Solutions Offered
Nuvedo isn’t just about selling mushrooms; they’re on a mission to change the way people in India think and experience these versatile fungi. Their solutions cater to both culinary enthusiasts and health-conscious individuals, offering:
1. Premium Mushroom Growing Kits:
- Variety: Forget button mushrooms! Nuvedo offers a range of exotic and gourmet varieties like Golden Oyster, Pink Oyster, and King Oyster, each with unique flavors and textures.
- Convenience: Grow your own mushrooms at home with their easy-to-use kits. No complicated setup or green thumb required, just follow the simple instructions and spray regularly.
- Freshness: Enjoy the unparalleled taste and nutritional value of freshly harvested mushrooms, straight from your kitchen.
- Educational Experience: Learn about mushroom cultivation firsthand and gain a deeper appreciation for these fascinating organisms.
2. Functional Mushroom Tinctures:
- Harnessing the Power: Nuvedo’s tinctures capture the concentrated benefits of adaptogenic mushrooms like Cordyceps, Reishi, and Lion’s Mane.
- Targeted Benefits: Each tincture addresses specific needs, ranging from boosting immunity and reducing stress to improving energy and cognitive function.
- Convenience: Get your daily dose of mushroom power in a convenient and easy-to-use liquid form.
- Science-Backed: Nuvedo utilizes scientific research and traditional practices to create their tinctures.
Additional Solutions:
- Workshops and educational resources: Nuvedo aims to educate people about the benefits and uses of mushrooms through workshops and online resources.
- Partnerships: They collaborate with restaurants and other businesses to integrate their products and raise awareness about mushrooms.
- Advocacy: Nuvedo advocates for sustainable and responsible mushroom cultivation practices in India.
Overall, Nuvedo offers solutions that go beyond just products. They provide:
- Access to fresh, high-quality, and diverse mushrooms.
- A convenient and enjoyable way to experience the health benefits of mushrooms.
- Education and resources to empower people to learn more about mushrooms.
- A contribution to a more sustainable and responsible food system in India.
By offering these solutions, Nuvedo hopes to cultivate a “mushroom revolution”, changing perceptions and making these versatile fungi a staple in Indian kitchens and wellness routines.
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Lesser Known Facts About Nuvedo
- Founders: Jad and Prithvi, with backgrounds in engineering and business, met on a dating app and shared a passion for sustainability and innovation.
- Mission: To change the perception of mushrooms in India from “Kukur Muta” (dog pee!) to a source of health and culinary delight.
- Mushroom Growing Kits: Grow your own gourmet varieties like Golden Oyster, Pink Oyster, and King Oyster at home with simple instructions.
- Functional Mushroom Tinctures: Harness the power of adaptogenic mushrooms like Cordyceps for potential benefits like increased stamina and stress reduction.
- Skepticism from investors: Doubts about the market size and the “gimmicky” nature of their products.
- Educating the Indian market: Changing ingrained perceptions about mushrooms and their benefits.
- Focus on both taste and health: Offering gourmet varieties for culinary enjoyment and functional tinctures for targeted health benefits.
- End-to-end approach: They grow, process, and package their products, ensuring quality and control.
- Sustainability: Committed to responsible and environmentally-friendly practices.
- Passionate founders: Jad and Prithvi’s dedication and belief in their mission resonated with some viewers.
- Unique product offerings: Growing kits and tinctures offered a different approach to the mushroom market.
- Potential for future growth: The functional mushroom market is expanding globally, presenting an opportunity for Nuvedo.
- Nuvedo uses ultrasonic waves to extract beneficial compounds from mushrooms, making them the only company in India with this technology.
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