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The Cinnamon Kitchen Shark Tank India S3 Full Pitch Details

Full detailed information about The Cinnamon Kitchen pitch in Shark Tank India Season 3. Know more about the business, founders, pitch, deals and hidden facts.
Cinnamon Kitchen Shark Tank India

The pitch for “The Cinnamon Kitchen” on Shark Tank India features Priyasha Saluja, who presents her unique bakery business specializing in gluten-free, refined sugar-free, and plant-based products. With a focus on health and catering to various dietary needs, the pitch highlights the innovative approach to traditional bakery items, emphasizing the use of cinnamon and other healthy ingredients to create tasty yet nutritious snacks.

About The Company – The Cinnamon Kitchen

Startup / Company NameThe Cinnamon Kitchen
IndustryFood and Beverage
FounderPriyasha Saluja
Product / ServiceGluten-free, refined sugar-free, plant-based snacks and bakery items including cakes, cookies, and vegan cheese chips
Revenue82 Lakhs (22-23)

About The Pitcher

Number of PresentersOne presenter
Name of PresentersPriyasha Saluja
Pitchers CityDelhi NCR
Pitchers StateDelhi 

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The Cinnamon Kitchen Pitch Details

Shark Tank EpisodeEpisode 2
Original Ask Amount₹60 lakhs
Original Ask Equity2% Equity
Original Valuation 30 Crores
Offer Received1-60lakhs for 10% (vineeta & Anupam)
2-10lakhs for 2% and 50lakhs debt for 12% Interest Rate (Aman)
Final Deal Amount60 Lakhs
Total Deal Equity5% Equity
Sharks in DealAman Gupta

Solutions Offered

Priyasha Saluja, the founder, integrates her passion for healthy eating and innovative baking techniques to create products that don’t just cater to specific dietary needs but also promote a healthy lifestyle. The Cinnamon Kitchen aims to make nutritious snacking enjoyable and accessible to a broader audience.

The Cinnamon Kitchen focuses on delivering health-conscious culinary solutions, particularly through its range of gluten-free, refined sugar-free, and plant-based bakery items. Their offerings include:

  • Gluten-Free Bakery Items: Specializing in cakes, cookies, and more that cater to gluten-intolerant individuals without compromising on taste.
  • Refined Sugar-Free Products: Offering a healthier alternative to conventional sweetened snacks, ideal for those monitoring sugar intake, including diabetics.
  • Plant-Based Snacks: Including vegan cheese chips and other snacks suitable for a vegan diet, emphasizing sustainability and animal welfare.

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Lesser Known Facts About The Cinnamon Kitchen

  • Founder’s Background: Priyasha Saluja, the founder, is passionate about healthy eating and has a background in creating gluten-free, refined sugar-free, and plant-based bakery products.
  • In 2018, The Cinnamon Kitchen was founded as an Instagram page with a focus on recipes, healthy eating, and lifestyle tips.
  • The initial aim was to encourage mindful living through its content.
  • In 2019, recognizing the need to help others who lacked resources and time to prepare meals, The Cinnamon Kitchen expanded to start a small home kitchen.
  • By 2020, the brand had a handmade logo and produced small batches of products from a corner of a room.
  • The Instagram page gained popularity, attracting organic celebrity followers and loyal customers.
  • In 2021, due to word-of-mouth marketing and retailer interest, The Cinnamon Kitchen transitioned to a 1000-square-foot facility.
  • In 2022, the brand outgrew this facility in less than six months and started nationwide deliveries.
  • By 2023, The Cinnamon Kitchen had moved to a full-scale commercial facility with over 25 employees.
  • It established retail partnerships with Blinkit, LeMarche, Amazon, and collaborated with various community initiatives.
  • Throughout its growth, The Cinnamon Kitchen remained committed to its essence and the promise of delivering high-quality products.
  • Company Mission: The Cinnamon Kitchen is committed to offering health-conscious bakery items that cater to various dietary needs, including keto and diabetic-friendly options, without compromising on taste.
  • Product Range: Their product line includes a variety of bakery items like cakes, cookies, and vegan cheese chips, all adhering to gluten-free, refined sugar-free, and plant-based standards.
  • Innovative Approach: The company stands out for its focus on cinnamon-infused products, tapping into the spice’s health benefits and unique flavor profile.
  • Shark Tank Appearance: Featured in Shark Tank India Season 3, Priyasha presented her business, highlighting the unique niche and health benefits of her product range.
  • Original Ask on Shark Tank: The pitch included a specific investment request, aiming to scale the business and reach a wider market.
  • Revenue: The Cinnamon Kitchen has a promising revenue projection, indicating strong market traction and consumer interest in healthier bakery options.
  • Health-Conscious Impact: The startup contributes to the growing demand for healthier food options, promoting well-being through innovative bakery solutions.


Business Profiles

Facebook Account (Official)
Instagram Profile (Official)
X Account (Formerly Twitter)
Youtube Channel


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