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Gud Gum Shark Tank India S3 Full Pitch Details

Full detailed information about Gud Gum pitch in Shark Tank India Season 3. Know more about the business, founders, pitch, deals and hidden facts.
Gud Gum Shark Tank India

Ditch the plastic, chew on the good stuff: Gud Gum, the guilt-free chew that’s changing the game

Remember that plasticy aftertaste lurking behind your favorite chewing gum? Yeah, us too. But fear not, fellow chewers, because Gud Gum is here to revolutionize your chomping experience! This innovative startup is all about ditching the harmful plastic and artificial ingredients commonly found in traditional gums, and replacing them with 100% natural, planet-friendly goodness.

Founded by the passionate Bhuvan and Mayank brothers, Gud Gum is crafted from the sap of the chikhal tree, a sustainable and renewable resource. No more worries about harming your body or the environment with every chew. But wait, there’s more! Gud Gum isn’t just good for you and the planet, it’s also bursting with delicious and healthy flavors. Forget the artificial sweeteners and chemical flavorings, Gud Gum uses essential oils, fruits, and natural sweeteners to create a taste sensation that’s both delightful and good for you.

But Gud Gum isn’t just about replacing your sugary, plastic habit. They’re on a mission to transform chewing gum into a lifestyle product. Think oral care benefits, natural alternatives to sugary treats, and even support for athletes. With exciting flavors like clove, mint charcoal, and raspberry, Gud Gum caters to a wide range of preferences, making it the perfect anytime, anywhere chew.

So, are you ready to ditch the bad gum and embrace the good? Join the Gud Gum revolution and experience the difference for yourself. It’s a delicious, sustainable, and healthy way to keep your mouth happy and the planet thriving. Stay tuned for more about this exciting startup, and get ready to #GudMove your chewing habits!

About The Company – Gud Gum

Startup / Company NameGud Gum
Industrychew gum Industry
FounderBhuvan B Nagori & Mayank B Nagori
Product / ServiceChew Gum Manufacturer
Revenue29.7 lakhs (2022-2023)

About The Pitcher

Number of PresentersTwo presenters
Name of PresentersBhuvan B Nagori & Mayank B Nagori
Pitchers CityBangalore
Pitchers StateKarnataka

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Gud Gum Pitch Details

Shark Tank EpisodeEpisode 11
Original Ask Amount₹ 50 lakhs
Original Ask Equity5% Equity
Original Valuation 10 Crore
Offer Received1) 80 Lakhs For 10% Equity + 4% Royalty until 80 lakhs is recouped (Aman, Ritesh, Vineeta & Anupam)
Final Deal Amount80 Lakhs
Total Deal Equity10% Equity + 4% Royalty until 80 lakhs is recouped
Sharks in DealAman, Ritesh, Vineeta & Anupam

Solutions Offered

Gud Gum isn’t just about offering a guilt-free chewing experience; they’re aiming to revolutionize the entire gum industry with their innovative solutions. Here’s a breakdown of the key problems they address and the solutions they offer:

Problem 1: Plastic and Unhealthy Ingredients: Traditional chewing gums are packed with plastic-based gum bases, artificial sweeteners, and chemical flavorings. These ingredients raise concerns about potential health risks and contribute significantly to plastic pollution.

Solution: Gud Gum replaces the plastic base with a natural one derived from the sap of the chikhal tree. Their gum is sweetened with natural sweeteners like xylitol and flavored with essential oils and fruit extracts, completely eliminating artificial ingredients.

Problem 2: Limited Functionality: Gums are often seen as a fun treat or breath freshener, lacking any significant health benefits.

Solution: Gud Gum positions itself as a functional product, offering benefits beyond just taste. Some of their gums contain xylitol, known for its oral care properties, while others like their caffeinated gum cater to athletes for improved focus and stamina.

Problem 3: Unsustainable Packaging: Conventional gum packaging relies heavily on plastic, further contributing to environmental concerns.

Solution: While Gud Gum currently uses plastic pouches, they are actively working on developing eco-friendly alternatives made from sustainable materials. Their commitment to using minimal packaging also reduces waste.

Problem 4: Limited Appeal: Traditional gums often target specific age groups or demographics, neglecting the potential for broader appeal.

Solution: Gud Gum offers a diverse range of flavors and caters to various needs, appealing to a wider audience. Their focus on health benefits and sustainability resonates with environmentally conscious consumers and health-focused individuals of all ages.

Overall, Gud Gum offers a comprehensive solution to the problems plaguing the traditional chewing gum industry. They provide a natural, healthy, and environmentally friendly alternative, while also exploring functional benefits and broader appeal. By addressing these key issues, Gud Gum is carving a unique space in the market and paving the way for a more sustainable and responsible chewing gum experience.

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Lesser Known Facts About Gud Gum

  • 100% natural: Made from the sap of the chikhal tree, avoiding plastic and artificial ingredients.
  • Healthy alternatives: Includes xylitol for oral care and caffeinated flavors for athletes.
  • Diverse flavors: Features unique tastes like clove, mint charcoal, and raspberry, appealing to a wider audience.
  • Biodegradable: Gum itself biodegrades,
  • Sustainability focus: Aims to replace plastic packaging with eco-friendly alternatives.
  • Functional product: Positions gum as a lifestyle product with health benefits beyond just taste.
  • Broad appeal: Targets various demographics with diverse flavors and caters to needs like oral care and energy.
  • Bootstrapped growth: Achieved profitability without external funding until the Shark Tank pitch.
  • Brothers’ passion: Bhuvan and Mayank’s personal attachment to the product resonated with the sharks.
  • Problem-solving focus: Effectively addressed concerns about plastic, health, and functionality.
  • Confident negotiation: Secured a deal despite facing multiple offers and royalty pressure.
  • Growth potential: Projected to reach ₹1 crore in revenue within a year, demonstrating promising traction.
  • Appeared on other platforms like CNBC Young Turks, gaining further recognition.
  • Actively involved in sustainability initiatives, promoting responsible business practices.


Business Profiles

Facebook Profile (Official)
Instagram Profile (Official)
Youtube Channel
Linkedin Profile


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