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Assembly Shark Tank India S3 Full Pitch Details

Full detailed information about Assembly pitch in Shark Tank India Season 3. Know more about the business, founders, pitch, deals and hidden facts.
Assembly Shark Tank India

Forget bulky bags and sky-high prices! Assembly is shaking up the travel luggage game with minimalist designs that are as smart as they are stylish.

In this post, we’ll dive into what makes Assembly unique. From their deep-rooted heritage in luggage manufacturing to their focus on function, affordability, and design, we’ll explore how they’re reimagining travel luggage for the modern adventurer.

Here’s a sneak peek at what you’ll discover:

  • How Assembly’s “less is more” philosophy translates into sleek, functional luggage.
  • The clever features that make traveling a breeze – shoe bags, toiletry pouches, USB charging ports, and more!
  • Why their commitment to affordable luxury makes them a breath of fresh air in the industry.
  • The impact of supporting local Indian manufacturing on quality and agility.

Ready to #AssembleYourAdventure? Buckle up and get ready to discover how Assembly is changing the way we travel.

About The Company – Assembly

Startup / Company NameAssembly
IndustryLuggage Bag Industry
FounderMohit Garg & Aditya Khanna
Product / ServiceLuggage Bag Manufacturer
Revenue11 Crore (22-23)

About The Pitcher

Number of PresentersTwo presenters
Name of PresentersMohit Garg & Aditya Khanna
Pitchers CityGurugram
Pitchers StateHaryana

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Assembly Pitch Details

Shark Tank EpisodeEpisode
Original Ask Amount₹ 85 Lakhs
Original Ask Equity1% Equity
Original Valuation 85 Crores
Offer Received1) 85 Lakhs for 2% Equity + 1% Royalty until 1.28 Crores is recouped (Anupam)
Final Deal AmountNA
Total Deal EquityNA
Sharks in DealNA

Solutions Offered

1. Minimalist Luggage with Integrated Features:

  • Assembly’s core offering is stylish and functional travel luggage. They prioritize a “less is more” design philosophy, focusing on clean lines and essential features.
  • Their bags come equipped with integrated features like shoe bags, toiletry pouches, and USB charging ports for a seamless travel experience.
  • This combines aesthetics with practicality, eliminating the need for bulky accessories and streamlining the packing process.

2. Affordable Luxury:

  • Assembly aims to make high-quality luggage accessible to a wider audience. They achieve this by offering affordable prices compared to premium brands without compromising on materials or craftsmanship.
  • This value proposition appeals to travelers who seek stylish and functional luggage without breaking the bank.

3. Indian Manufacturing:

  • Unlike many luggage brands that rely on overseas manufacturing, Assembly proudly supports local Indian manufacturers. This ensures quality control, agility, and shorter supply chains.
  • Additionally, it contributes to the growth of the Indian economy and empowers local communities.

4. Brand Identity and Design:

  • While they prioritize minimalism, Assembly understands the importance of brand identity and design. They are constantly working to improve their branding strategy and ensure their products appeal to the modern traveler.
  • This includes elevating their logo presence and incorporating more lifestyle elements into their designs.

5. Evolving Product Range:

  • Assembly recognizes the dynamic nature of the travel industry and the need to adapt. They are actively expanding their product range, introducing new categories like backpacks and duffles to cater to diverse travel needs.
  • This commitment to innovation and growth ensures they remain relevant and competitive.

Overall, Assembly offers a unique solution for travelers seeking stylish, functional, and affordable luggage. Their focus on local manufacturing, brand identity, and evolving product range positions them as a promising player in the travel industry.

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Lesser Known Facts About Assembly

  • Assembly’s name reflects their core idea – bringing together materials, people, and skills to create quality luggage.
  • Minimalist design: They prioritize “less is more” aesthetics with clean lines and essential features, differentiating themselves from bulkier luggage brands.
  • Integrated features: Shoe bags, toiletry pouches, and USB charging ports are seamlessly integrated into the luggage, offering practicality without compromising design.
  • Affordable luxury: Their aim is to make high-quality luggage accessible, offering competitive prices compared to premium brands.
  • Indian manufacturing: They support local Indian manufacturers for quality control, agility, and shorter supply chains, contributing to the Indian economy.
  • Evolving product range: Beyond suitcases, they’re expanding to backpacks and duffles to cater to diverse travel needs and stay relevant.
  • Family heritage: Both founders have family businesses in luggage manufacturing, offering them expertise and industry knowledge.
  • Design philosophy: They presented their design philosophy clearly, sparking discussion about functionality vs. aesthetics in the luggage market.
  • Financial traction: Despite being early-stage, they achieved impressive revenue growth and secured initial funding, demonstrating potential.
  • Investor feedback: Sharks provided valuable insights on branding, marketing, and pricing, highlighting areas for improvement.
  • Counteroffer: Although they didn’t secure full investment, their counteroffer showcased their confidence and negotiation skills.
  • Unique value proposition: Assembly combines clean design, functionality, affordability, and local manufacturing, appealing to a specific travel audience.
  • Founders’ background: Their family ties to the industry add credibility and expertise.
  • Growth potential: The company shows promising financial growth and is actively evolving its product range.


Business Profiles

Facebook Profile (Official)
Instagram Profile (Official)
LinkedIn Profile


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