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AltCo Shark Tank India S3 Full Pitch Details

Full detailed information about AltCo pitch in Shark Tank India Season 3. Know more about the business, founders, pitch, deals and hidden facts.
Altco Shark Tank India 1

Forget moo-ving on – AltCo is shaking up the dairy aisle with its delicious and sustainable plant-based milks! This Indian startup isn’t just offering oat, almond, and soy alternatives, they’ve even cracked the code on Lt Milk, a plant-based version of the beloved Palak. But AltCo isn’t just about churning out substitutes. They’re on a mission to educate consumers, build trust, and prove that plant-powered goodness can taste just as amazing (if not better!) than the traditional stuff.

But hold on, skeptical friend! We hear you wondering: “Can plant-based milk really compete with the creamy goodness of dairy?” Buckle up, because AltCo is here to answer that question with a resounding “Yes!” They’re not just about trendy buzzwords; they’re committed to using high-quality ingredients, minimizing their environmental footprint, and creating milks that are perfect for coffee, cereal, cooking, or simply enjoying straight from the glass.

So, what’s the catch? Well, the Sharks on Shark Tank India had a few questions. Pricing, brand clarity, and market readiness were all points of discussion. But AltCo is undeterred. They’re confident that their delicious products, coupled with a focused marketing strategy, can win over Indian consumers and create a lasting impact.

Ready to join the plant-powered revolution? Stay tuned as we dive deeper into AltCo’s journey, explore their unique offerings, and see if they can convince even the most die-hard dairy devotee to make the switch. We’ll also be analyzing the Sharks’ feedback, examining the plant-based milk market in India, and uncovering the challenges and opportunities that lie ahead for AltCo.

Are you ready to ditch the moo and embrace the plant-powered future? Let’s go!

About The Company – AltCo

Startup / Company NameAltCo
Industryplant Based Alternative Dairy and Protein company
FounderRithwik Ramesh & Basan Patil
Product / ServiceDairy products
Revenue1.5 Crores (22-23)

About The Pitcher

Number of PresentersTwo presenters
Name of PresentersRithwik Ramesh & Basan Patil
Pitchers CityBangalore , Karnataka
Pitchers StateBangalore , Karnataka

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AltCo Pitch Details

Shark Tank EpisodeEpisode
Original Ask Amount₹1.5 crore
Original Ask Equity2% Equity
Original Valuation 75 Crores
Offer ReceivedNa
Final Deal AmountNA
Total Deal EquityNa
Sharks in DealNA

Solutions Offered

While delicious and sustainable plant-based milks are at the heart of AltCo’s offerings, their mission extends far beyond simply providing alternatives in the dairy aisle. Here’s a deeper look at the solutions AltCo brings to the table:

1. Lactose Intolerance Relief: AltCo’s oat, almond, soy, and Lt Milk offer a lactose-free solution for the estimated 70% of Indians who are lactose intolerant but may not be aware of it. This allows them to enjoy the creamy goodness of milk without the digestive discomfort.

2. Dietary and Ethical Choices: AltCo caters to a growing demand for plant-based options driven by dietary choices, ethical concerns, and environmental awareness. Their products are vegan-friendly and free from GMOs, antibiotics, and hormones, appealing to consumers seeking healthier and more sustainable alternatives.

3. Nutritional Value: AltCo’s milks are fortified with essential vitamins and minerals, making them a nutritious choice for all. Lt Milk, for example, is packed with calcium, just like traditional Palak, ensuring consumers don’t miss out on essential nutrients when switching to plant-based options.

4. Flavor and Versatility: AltCo goes beyond just offering “milk substitutes.” Their products are designed to be delicious and versatile, perfect for everyday use. Enjoy them in your coffee, cereal, smoothies, baking, or simply on their own. Lt Milk even adds a unique and authentic flavor to traditional Indian dishes.

5. Innovation and Education: AltCo isn’t just pushing plant-based milk, they’re pushing boundaries. Their Lt Milk, a plant-based Palak alternative, showcases their commitment to innovation and catering to regional preferences. They also actively educate consumers about the benefits of plant-based alternatives and address concerns about taste, nutrition, and sustainability.

6. Building a Category: AltCo isn’t just competing with other plant-based milk brands, they’re aiming to create a whole new category in the Indian market. By offering delicious, diverse, and versatile products, they aim to normalize plant-based options and make them a mainstream choice for Indian consumers.

7. Sustainability: By choosing AltCo, consumers are making a conscious choice towards a more sustainable future. Plant-based milk production requires significantly less water and land compared to dairy, contributing to a smaller environmental footprint.

It’s important to note that AltCo is still navigating challenges like pricing, brand clarity, and market readiness. However, their solutions address real needs and offer a compelling alternative for health-conscious, environmentally aware, and lactose-intolerant consumers in India. As they continue to innovate and educate, AltCo has the potential to revolutionize the dairy aisle and make plant-based options a delicious and sustainable choice for everyone.

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Lesser Known Facts About AltCo

  • Founded by young entrepreneurs: Basant Patil and Ritvik are both young, passionate founders, bringing fresh energy to the industry.
  • Bootstrapped beginnings: They started by distributing another brand, showcasing their entrepreneurial spirit and adaptability.
  • Vision beyond milk: AltCo also offers plant-based protein powders and beverages, expanding their reach.
  • Alternate Milk: The first and only plant-based milk in India, catering to regional preferences and expanding the plant-based milk category.
  • Focus on taste: They prioritize deliciousness, aiming to make plant-based milk a mainstream choice, not just a substitute.
  • Transparency: They’re transitioning towards a “clean label” approach, minimizing artificial ingredients.
  • Large market potential: 70% of Indians are lactose intolerant, creating a significant demand for alternatives.
  • Education focus: They actively educate consumers about plant-based milk benefits, addressing concerns and building trust.
  • Sustainability mission: AltCo’s products have a smaller environmental footprint compared to traditional dairy.


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The above information is sourced from various third-party websites, media house reports, and interview videos. TrueBio.wiki does not guarantee 100% accuracy of the facts & figures. Kindly fill out this form for any corrections.

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