Tiggle is a hot chocolate company founded by Anuva Kakar. The company offers a variety of hot and cold chocolate drinks made with roasted cocoa beans from South India. Tiggle is targeting the Indian chocolate drink market, which is estimated to be worth Rs 20,000 crore. The company is currently bootstrapped and has reached 37,000 customers. Kakar is seeking Rs 50 lakh for 5% equity in her company.
The sharks on Shark Tank India were impressed with Kakar’s passion and determination, but they were ultimately divided on the size of the market and the scalability of the business. Anupam Mittal offered Kakar Rs 20 lakh for 20% equity, but she ultimately declined his offer.
Table Of Contents
- About The Company – Tiggle
- About The Pitcher
- Tiggle Pitch Details
- Solutions Offered
- Lesser Known Facts About Tiggle
- FAQ's
- What makes Tiggle different from other hot chocolate brands?
- Is Tiggle just for children?
- How successful is Tiggle?
- Did Tiggle get investment on Shark Tank India?
- Where can I buy Tiggle products?
- What are Tiggle's future plans?
- Does Tiggle offer sustainable practices?
- Does Tiggle use artificial flavors or preservatives?
- Business Profiles
- Video
About The Company – Tiggle
| Startup / Company Name | Tiggle |
| Industry | Chocolate Industry |
| Founder | Anuva Kakkar |
| Product / Service | Chocolate manufacturing |
| Revenue | 1-1.5 Crores Approx (23-24) |
About The Pitcher
| Number of Presenters | One presenter |
| Name of Presenters | Anuva Kakkar |
| Pitchers City | Agra |
| Pitchers State | Delhi |
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Tiggle Pitch Details
| Shark Tank Episode | Episode 5 |
| Original Ask Amount | ₹50 lakhs |
| Original Ask Equity | 5% Equity |
| Original Valuation | 10 Crores |
| Offer Received | 1) 50 Lakhs For 20% Equity + 2% Royalty until 1 crore is recouped ( Amit and Peyush) |
| Final Deal Amount | 50 Lakhs |
| Total Deal Equity | 20% Equity |
| Sharks in Deal | Amit Peyush |
Solutions Offered
Tiggle isn’t just another hot chocolate brand; it’s a solution aimed at revolutionizing the Indian chocolate drink market. Here’s how:
- Premium Quality: Tiggle focuses on high-quality ingredients, starting with locally sourced, roasted cocoa beans from South India. This ensures a richer, more authentic chocolate flavor compared to mass-produced alternatives.
- Variety for Every Season: Tiggle goes beyond the standard hot chocolate. They offer a range of hot and cold chocolate drinks, catering to different preferences and seasons. Their flagship dark hot chocolate warms you up in winter, while their iced chocolate is perfect for a summer treat.
- Innovation beyond Flavors: Tiggle also explores innovative formats beyond the traditional mug. They offer ready-to-make mixes, making it convenient to enjoy their chocolate drinks anywhere. This caters to busy lifestyles and expands their reach beyond cafes.
- Health-Conscious Options: Recognizing the growing demand for healthier indulgences, Tiggle provides options like chocolate made with jaggery instead of refined sugar. This caters to health-conscious consumers seeking nutritious alternatives.
- Direct-to-Consumer Focus: Tiggle initially sold through kiosks but now focuses on a direct-to-consumer model through their website. This allows them to maintain quality control, offer personalized experiences, and reach a wider audience across India.
- Building a Community: Tiggle emphasizes building a community around their brand. They engage with customers through social media, share recipes, and actively seek feedback. This fosters loyalty and encourages brand advocacy.
By offering these solutions, Tiggle aims to become the go-to choice for those seeking a premium, convenient, and innovative hot chocolate experience in India. They tap into the growing demand for healthier indulgences and create a community around their brand, fostering loyalty and growth.
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Lesser Known Facts About Tiggle
- Anuva Kakkar, the founder, started at just 21, selling hot chocolate from a steel jar outside a Delhi metro station.
- Faced initial fear and nervousness but soon gathered a crowd and sold out within 40 minutes.
- Focuses on high-quality, locally sourced cocoa beans from South India for richer flavor.
- Offers a variety of hot and cold chocolate drinks for different seasons and preferences.
- Explores innovative formats beyond traditional mugs, like ready-to-make mixes.
- Provides healthier options like jaggery-based chocolate for a conscious audience.
- Employs a direct-to-consumer model for quality control, personalization, and wider reach.
- Builds a community around the brand through social media engagement and feedback.
- Anuva impressed the sharks with her passion, confidence, and clear vision.
- The market size and scalability were debated, with concerns about the niche focus.
- Anuva declined Anupam Mittal’s offer of 20% equity for Rs 20 lakh, seeking a better deal.
- She chose to maintain full ownership and potentially seek mentorship later.
- The company name Tiggle reflects the joy and fun associated with their product.
- They started in a small room, with the walls turning chocolate brown within months!
- They reached 37,000 customers in a short period, showing potential for growth.