Bartisans is a brand dedicated to crafting 100% natural, ready-to-pour cocktail mixers designed to elevate your home bartending experience. Founded by mother-son duo Jovita and Jordan Mascarenhas, Bartisans offers a unique twist on traditional mixers, using real ingredients and culinary techniques to create complex flavor profiles. Each flavor taps into personal stories and memories, like Raid and Run’s blend of jamun, cumin, and Himalayan pink salt, reminiscent of childhood escapades.
Driven by the desire to simplify crafting delicious cocktails at home, Bartisans empowers you to mix and enjoy sophisticated drinks without the fuss. Whether you’re a seasoned bartender or a complete beginner, their ready-to-poke mixers make it easy to whip up impressive cocktails, even if you don’t have a fully stocked bar.
Bartisans has grown from a home kitchen experiment to a brand with its own manufacturing unit and Pan-India delivery network. They are passionate about offering natural, high-quality mixers that cater to a variety of tastes and preferences. However, they face challenges like navigating the competitive premium mixer market and achieving profitability.
Despite these challenges, Bartisans’ unique concept, flavorful products, and strong branding position them for success. They are a brand to watch in the evolving cocktail mixer landscape.
- About The Company – Bartisans
- About The Pitcher
- Bartisans Pitch Details
- Solutions Offered
- Lesser Known Facts About Bartisans
- FAQ's
- What makes Bartisans different from other cocktail mixers?
- How does Bartisans ensure the quality and freshness of their ingredients?
- What sustainability practices does Bartisans incorporate into their business?
- Does Bartisans offer any workshops or resources for learning more about home bartending?
- What was the most surprising piece of feedback you received from the Sharks?
- How has the Shark Tank experience impacted your future plans for Bartisans?
- Business Profiles
- Video
About The Company – Bartisans
| Startup / Company Name | Bartisans |
| Industry | Cocktail Industry |
| Founder | Jordan & Jovita Mascarenhas |
| Product / Service | Ready to Pour Cocktail Mixer Brand |
| Revenue | 4 Crores Approx (23-24) |
About The Pitcher
| Number of Presenters | Two presenter |
| Name of Presenters | Jordan & Jovita Mascarenhas |
| Pitchers City | Agra |
| Pitchers State | Delhi |
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Bartisans Pitch Details
| Shark Tank Episode | Episode 5 |
| Original Ask Amount | ₹1 Crore |
| Original Ask Equity | 2.5% Equity |
| Original Valuation | 40 Crores |
| Offer Received | 48 lakhs for 3% Equity + 52 lakhs Debt at 8% Interest for 3 years |
| Final Deal Amount | NA |
| Total Deal Equity | NA |
| Sharks in Deal | NA |
Solutions Offered
Bartisans’ core solution is providing effortless and enjoyable ways to create delicious craft cocktails at home, even for those with limited bartending experience or lack of ingredients. They achieve this through the following offerings:
1. Ready-to-Pour Mixers:
- Convenience: Their mixers come pre-bottled, eliminating the need for measuring and mixing multiple ingredients.
- Variety: Bartisans boasts a diverse range of flavors, each inspired by unique stories and memories, catering to different preferences.
- Quality: Made with real, natural ingredients and crafted using culinary techniques, they offer complex flavor profiles beyond simple syrups or juices.
- Accessibility: Available in single-serve and multi-serve formats, their mixers cater to individual needs and party situations.
2. Simplified Cocktail Experience:
- Easy Instructions: Each mixer comes with clear instructions on the appropriate alcohol pairing and simple mixing steps.
- Minimal Equipment: All you need is ice, your chosen alcohol, and a shaker or glass to enjoy a craft cocktail.
- Versatility: Some mixers can be enjoyed on their own as mocktails or be adjusted with additional ingredients for customization.
- Premium Experience: The high-quality packaging and branding elevate the home bartending experience, making it feel special and sophisticated.
3. Catering to Diverse Needs:
- Non-Alcoholic Options: They offer a range of mocktails, catering to teetotalers or those seeking alcohol-free alternatives.
- Flavor Variety: From sweet and fruity to spicy and savory, their offerings cater to different taste preferences.
- Gifting options: Their attractive packaging and unique flavors make them ideal gifts for cocktail enthusiasts.
4. Expanding Reach and Convenience:
- Delivery Network: Bartisans offers Pan-India delivery, making their products accessible to a wider audience.
- Retail Expansion: They are actively working on entering retail channels to increase availability and brand awareness.
- Variety Packs: They offer sampler packs, allowing customers to explore different flavors and discover new favorites.
By combining these solutions, Bartisans presents a compelling option for individuals seeking to elevate their home cocktail experience without the complexity or hassle of traditional methods. Their focus on natural ingredients, unique flavors, and convenience creates a differentiated offering in the increasingly competitive cocktail mixer market.
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Lesser Known Facts About Bartisans
- Mother-son duo: Jovita and Jordan Mascarenhas, a unique founder combination fueled by family passion.
- Storytelling in flavors: Each mixer draws inspiration from personal stories and memories, adding emotional connection to the product.
- Natural & high-quality ingredients: Commitment to using real ingredients and avoiding artificial additives.
- Wide flavor range: From classics like “Classic Margarita” to unique blends like “Raid and Run” (jamun, cumin, Himalayan pink salt), catering to diverse palates.
- Mocktail options: Inclusivity for non-drinkers or those seeking alcohol-free alternatives.
- Started in a home kitchen: Demonstrates bootstrapping spirit and resilience.
- Grown to own manufacturing unit: Indicates successful scaling and commitment to quality control.
- Pan-India delivery network: Reaching a wider audience beyond local markets.
- Seeking investment for retail expansion: Ambitious plans for increased accessibility and brand awareness.
- Challenged by competitive market and profitability: Reflects the realities of the industry and highlights potential growth opportunities.
- Attracted by product quality and branding: Sharks acknowledged the potential of the product and its presentation.
- Concerns about market size and profitability: Highlighted potential roadblocks to achieving large-scale success.
- Rejected investment with valuable feedback: Sharks offered guidance for future growth and strategic direction.
- Bartisans presents a unique offering with high-quality, flavorful mixers and a focus on natural ingredients.
- The mother-son founder story and personal touch add an interesting dimension to the brand.
- The company faces challenges in a competitive market and needs to find the right strategy for profitability and growth.
- The Shark Tank pitch served as a valuable platform for feedback and potential future partnerships.
FAQ’s
Business Profiles
Video
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