Craving sweets but worried about sugar? Artinci might be the answer you’ve been looking for! This husband-and-wife founded startup is on a mission to bring the joy of delicious desserts back to diabetics, pre-diabetics, and health-conscious individuals. Their secret weapon? Sugar-free treats that don’t compromise on taste. Artinci offers a variety of desserts, from ice-creams and Indian sweets to cookies and cakes, all made with a proprietary blend of stevia-based sweeteners.
They claim their products are not only delicious but also 100% sugar-free and low glycemic index certified. Recently featured on Shark Tank India, Artinci is shaking up the dessert industry by offering guilt-free indulgence. Let’s dive deeper and see if Artinci can truly live up to its promise of satisfying your sweet tooth without the sugar spike!
About The Company – Artinci
| Startup / Company Name | Artinci |
| Industry | Dessert Industry |
| Founder | Aarti Laxman & Sumit Rastogi |
| Product / Service | Dessert Products |
| Revenue | 4.4 Crores ((22-23) |
About The Pitcher
| Number of Presenters | Two presenters |
| Name of Presenters | Aarti Laxman & Sumit Rastogi |
| Pitchers City | Bangalore |
| Pitchers State | Karnataka |
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Artinci Pitch Details
| Shark Tank Episode | Episode 23 |
| Original Ask Amount | ₹ 50 Lakhs |
| Original Ask Equity | 1.75% Equity |
| Original Valuation | 28.57 Crores |
| Offer Received | 1)50 Lakhs for 5% Equity + 1% Royalty until 75 lakhs is Recouped (Vineeta) |
| Final Deal Amount | 50 Lakhs |
| Total Deal Equity | 5% Equity |
| Sharks in Deal | NA |
Solutions Offered By Business
Artinci caters to a growing segment of the population seeking delicious yet healthy dessert options. Their primary solutions target two key demographics:
- Diabetics and Pre-Diabetics:
- Sugar-Free Products: Artinci’s core solution lies in offering a variety of sugar-free desserts. This allows diabetics and pre-diabetics to enjoy the taste of their favorite treats without worrying about blood sugar spikes. Their sugar-free claim is based on a proprietary blend of sweeteners, likely stevia-based, which are naturally occurring and have minimal impact on blood sugar levels.
- Health-Conscious Individuals:
- Reduced Glycemic Index: Artinci’s desserts are not just sugar-free; they’re also advertised as having a low glycemic index (GI). This means the carbohydrates in their products are absorbed slowly, preventing the rapid rise in blood sugar levels associated with high-GI foods. This caters to health-conscious individuals who want to manage their weight, maintain healthy blood sugar levels, and avoid the crash associated with sugar highs.
Here’s a breakdown of the solutions Artinci offers:
- Variety of Desserts: Artinci goes beyond just sugar-free ice cream. They offer a range of desserts including:
- Indian Sweets: Kaju Katli, Motichoor Ladoo, etc.
- Cakes: Almond Flour Cake, Berries Cake, etc.
- Cookies: Almond Flour Cookies, etc.
- Ice Creams: True Chocolate, Alphonso Mango, etc.
- Proprietary Sweetener Blend: Artinci uses a unique blend of sweeteners, likely containing stevia, to achieve a sugar-free taste without compromising on flavor. Stevia is a natural sweetener with minimal calories and negligible impact on blood sugar.
- Low Glycemic Index: Their products are formulated to have a low GI, ensuring a slower release of carbohydrates and preventing blood sugar spikes.
By focusing on sugar-free, low-GI desserts, Artinci provides solutions for diabetics, pre-diabetics, and health-conscious individuals seeking to satisfy their sweet tooth without compromising their health goals.
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Lesser Known Facts About Artinci
- Founders with a Personal Connection: Aarti Laxman and Sumit Rastogi, the husband-and-wife team behind Artinci, were inspired by their own family history of diabetes. This personal connection likely fueled their passion for creating diabetic-friendly desserts.
- Proprietary Sweetener Blend: Artinci’s secret weapon is their unique blend of sweeteners. While the exact ingredients are not revealed, it’s likely stevia-based, offering a natural and sugar-free alternative. Aarti highlights the two-month development process for their ice cream sweetener, hinting at the challenges of creating a delicious sugar-free option.
- Focus on Sweetness Library: They mention having a “library of sweetness,” suggesting they have developed different sweetener blends for various desserts (ice cream, bakery items) to optimize taste and texture.
- Pre-Diabetic Founders: Interestingly, both Aarti and Sumit reveal they are pre-diabetic themselves. This personal experience strengthens their connection to the target audience and allows them to understand the challenges of managing sugar intake firsthand.
- Hearing Impairment: Aarti discloses having a hearing disability, showcasing their resilience and ability to navigate challenges while building a business.
- Initial Business Struggles: Artinci’s journey wasn’t all smooth sailing. They openly discuss past mistakes like expanding too quickly and incurring losses due to unviable delivery options. This transparency highlights their willingness to learn and adapt.
- Financial Situation: The pitch reveals the company’s current financial state, including a recent loss, limited working capital, and reliance on family investment. This provides valuable context for the Sharks’ evaluation.
- Shifting Brand Identity: The Sharks critique the brand name “Artinci” for lacking clarity and connection to the target audience. This suggests a potential rebranding opportunity in the future.
- Counteroffer and Investment Secured: Despite initial hesitation from some Sharks, Artinci manages to secure an investment with a counteroffer. This demonstrates their negotiation skills and the potential the Sharks saw in their product.
These interesting facts paint a well-rounded picture of Artinci, showcasing their strengths, challenges, and the unique approach they bring to the sugar-free dessert market.
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