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Zorko Shark Tank India S3 Full Pitch Details

Full detailed information about Zorko pitch in Shark Tank India Season 3. Know more about the business, founders, pitch, deals and hidden facts.
Zorko Shark Tank India

Zorko is a pure vegetarian fast food restaurant chain founded by brothers Anand and Amrit Nahar in Surat, India. Launched in 2021, they’ve grown rapidly to over 42 outlets across 6 states, offering over 80 varieties of affordable and delicious food like pizzas, sandwiches, burgers, and more. Their unique selling points include:

  • Focus on affordability: Targeting budget-conscious customers, Zorko offers tasty food at significantly lower prices than competitors.
  • Franchise model: Their rapid expansion relies on franchising, providing others with the opportunity to own and operate their own Zorko outlet.
  • Shoeless model: They simplify operations by requiring minimal kitchen equipment, making it easier for franchisees to run the outlets.
  • Strong brand identity: Zorko emphasizes a vibrant and youthful image, resonating with their target audience.

Despite their impressive growth, Zorko faces challenges:

  • Sustainability of franchise model: With some franchises struggling, concerns exist about the long-term viability of their rapid expansion strategy.
  • Limited brand awareness: They still need to build wider brand recognition to compete effectively with established chains.
  • Management and scalability: As they scale further, ensuring consistent quality and brand experience across franchises will be crucial.

Overall, Zorko represents a promising young startup disrupting the Indian fast food industry with its unique approach. Whether they can overcome the challenges and achieve their ambitious goals remains to be seen, but they’ve undoubtedly captured the attention of investors and customers alike.

About The Company – Zorko

Startup / Company NameZorko
IndustryFood Industry
FounderAmrit Nahar and Anand Nahar
Product / Servicefast food and pure Veg Restaurant
Revenue30 Crores Approx (23-24)

About The Pitcher

Number of PresentersTwo presenter
Name of PresentersAmrit Nahar and Anand Nahar
Pitchers CityVesu
Pitchers StateGujarat

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Zorko Pitch Details

Shark Tank EpisodeEpisode 7
Original Ask Amount₹1.5 Crore
Original Ask Equity1% Equity
Original Valuation 150 Crores
Offer Received1) 20 Lakhs for 1% Equity + 1.3 debt at 10% interest for 3 years
(Aman and Ritesh)
Final Deal AmountNO deal
Total Deal EquityNo deal
Sharks in DealNon

Solutions Offered

Zorko offers a range of solutions that address various needs in the affordable vegetarian fast food space, targeting both customers and potential franchisees. Here’s a breakdown:

Solutions for Customers:

  • Affordable & Delicious Food: Zorko’s core offering is tasty vegetarian food at prices significantly lower than competitors. This caters to a large segment of the Indian population seeking budget-friendly options without compromising on flavor.
  • Variety & Choice: With over 80 items on their menu, Zorko caters to diverse palates, offering pizzas, sandwiches, burgers, moos (a twist on momos), milkshakes, and more. This variety keeps customers engaged and encourages repeat visits.
  • Franchise Accessibility: As a franchised chain, Zorko increases accessibility by expanding its presence across different cities and towns. This provides customers with convenient access to their favorite fast food, no matter their location.

Solutions for Franchisees:

  • Low Investment & Quick Returns: Zorko’s franchise model requires a lower initial investment compared to many other fast food chains. Their “shoeless model” with minimal equipment further reduces costs. They claim franchisees can see returns within a year, making it an attractive business opportunity.
  • Franchise Support & Training: Zorko provides comprehensive support to franchisees, including training on operations, marketing, and menu preparation. This minimizes risks and helps ensure quality and consistency across outlets.
  • Brand Recognition & Marketing: By leveraging their growing brand recognition, Zorko attracts customers to franchise outlets. They also offer marketing assistance to franchisees, further boosting their chances of success.
  • Business Model Innovation: Zorko’s model addresses common challenges faced by traditional franchise models. Their focus on affordability, simplicity, and brand support aims to create a win-win situation for both franchisor and franchisee.

However, it’s important to consider the limitations of their solutions:

  • Sustainability Concerns: With some franchises struggling, questions arise about the long-term viability of their rapid expansion strategy. Franchisees need to carefully evaluate risks and potential profitability before investing.
  • Limited Brand Awareness: While growing, Zorko’s brand recognition is still developing. This might initially hamper customer footfall in new outlets compared to established chains.
  • Scalability Challenges: Maintaining consistent quality and brand experience across a large network of franchises requires robust management and infrastructure. Scaling effectively without compromising standards will be crucial for Zorko’s future success.

Overall, Zorko offers a compelling set of solutions for both customers and franchisees in the affordable vegetarian fast food market. However, carefully considering the potential limitations is essential before drawing any conclusions about its long-term impact and sustainability.

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Lesser Known Facts About Zorko

  • From Humble Beginnings: Started in 2021 during the Covid-19 pandemic with just one outlet in Surat, Zorko has grown to over 150 outlets in 42 cities within 17 months.
  • Affordable Fast Food Revolution: They offer over 80 vegetarian food items at significantly lower prices than competitors, targeting budget-conscious customers.
  • No Royalties, No Profit Sharing: Their unique franchise model attracts entrepreneurs with no royalty or profit-sharing fees, providing a higher potential return on investment.
  • Shoeless Kitchen Model: Zorko simplifies operations by requiring minimal kitchen equipment, making it easier for franchisees to run their outlets and reducing initial costs.
  • Word-of-Mouth Success: Despite limited marketing, their rapid growth is largely attributed to positive word-of-mouth and franchisee satisfaction.
  • Multiple Brand Ambitions: They plan to launch several new brands under the Zorko umbrella, aiming to cater to diverse customer preferences and expand their market reach.
  • From Stock Market to Street Food: The founders, Anand and Amrit Nahar, transitioned from successful careers in the stock market to build Zorko, driven by their entrepreneurial spirit and passion for food.
  • Shark Tank Deal Secured: Despite concerns about scalability and brand awareness, Zorko managed to secure a deal with Ritesh Agarwal of OYO and Peyush Bansal of Lenskart on Shark Tank India, receiving Rs. 1.5 crore for 1% equity and mentorship.
  • Investment in the Future: They invested part of their Shark Tank funding in a new factory to produce their signature sous-patties, ensuring quality control and potentially reducing costs.
  • Focus on Youthful Energy: Zorko’s vibrant brand identity and menu cater to a young and energetic audience, aiming to create a fun and affordable dining experience.


Business Profiles

Facebook Account (Official)
Instagram Profile (Official)
LinkedIn Profile (Official)
Youtube Channel


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