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WYLD Shark Tank India S3 Full Pitch Details

Full detailed information about WYLD pitch in Shark Tank India Season 3. Know more about the business, founders, pitch, deals and hidden facts.
Wyld Shark Tank India

Wyld is a FinTech and MarTech startup offering a unique social currency powered payment card designed for social media influencers in India. Launched in 2023, Wyld aims to bridge the gap between influencer marketing and traditional shopping, allowing users to earn cashback on everyday purchases by promoting their favorite brands on Instagram.

Here’s how it works:

  • Eligibility: Users with over 1,000 Instagram followers and a Wyld Score (determined by social media engagement) can apply for the Visa-powered card.
  • Earn Cashback: Shop at partner brands and post about your experience on Instagram to earn cashback ranging from 30% to 100%, depending on your Wyld Score.
  • Boost Brand Reach: Brands benefit from organic social media promotion by Wyld users, reaching a wider audience at a potentially lower cost compared to traditional marketing methods.

About The Company – WYLD

Startup / Company NameWYLD
IndustrySocial App
FounderYash Sakhlecha, Rij Eappen and Dishant Sanghvi
Product / ServiceWYLD card Services
RevenuePre Revenue

About The Pitcher

Number of PresentersThree presenter
Name of PresentersYash Sakhlecha, Rij Eappen and Dishant Sanghvi
Pitchers CityMumbai
Pitchers StateMaharashtra

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WYLD Pitch Details

Shark Tank EpisodeEpisode 8
Original Ask Amount₹50 lakhs
Original Ask Equity0.5% Equity
Original Valuation 100 Crores
Offer Received1) 75 Lakhs for 1.5% (Azhar, Namita Peyush)
2) 50 lakhs 1% Equity (Amit)
3) 75 lakhs for 1.5% Equity (Anupam)
Final Deal Amount75 Lakhs
Total Deal Equity1.5% Equity
Sharks in DealAnupam Mittal

Solutions Offered

Wyld doesn’t just offer a payment card; it presents a unique solution ecosystem for both aspiring and established social media influencers and partner brands. Let’s delve deeper into the specific solutions Wyld offers to each:

For Influencers:

  • Monetization Platform: Wyld provides a platform for influencers to monetize their existing social media presence by turning everyday shopping into an earning opportunity. The cashback system, ranging from 30% to 100%, allows influencers to directly benefit from promoting brands they genuinely like.
  • Increased Visibility: By partnering with Wyld, influencers gain access to a network of established brands, potentially increasing their visibility and reach beyond their current follower base. Additionally, Wyld’s focus on organic promotion creates genuine engagement and builds trust with audiences.
  • Enhanced Profile: The Wyld Score system helps influencers understand and improve their social media performance, providing valuable insights into engagement metrics and content effectiveness.
  • Community Building: Wyld fosters a community of like-minded individuals, offering opportunities for collaboration and knowledge sharing among influencers.

For Brands:

  • Cost-Effective Marketing: Wyld offers brands a cost-effective way to reach targeted audiences through genuine influencer promotions. Compared to traditional influencer marketing channels, Wyld’s model potentially reduces costs while ensuring targeted reach and authentic content.
  • Increased Brand Awareness: Partnering with Wyld allows brands to tap into the power of word-of-mouth marketing through micro-influencers, reaching audiences they might not have accessed otherwise. This can lead to increased brand awareness and positive brand sentiment.
  • Valuable Data & Insights: Wyld provides brands with valuable data and insights into influencer performance and campaign effectiveness, allowing for data-driven marketing decisions.
  • Improved Customer Engagement: By leveraging the power of micro-influencers and their engaged communities, brands can improve customer engagement and build stronger relationships with their target audience.

Additional Solutions:

  • Seamless Shopping Experience: The Wyld card offers a smooth and secure shopping experience for users, with features like online and offline transactions, instant cashback rewards, and easy tracking.
  • Personalized User Experience: Wyld’s focus on personalized experiences is evident through its recommendation system, tailored offers, and tiered cashback based on the Wyld Score.

By offering these solutions, Wyld aims to create a win-win situation for both influencers and brands, fostering a more authentic and transparent influencer marketing ecosystem. However, it’s important to note that challenges like platform regulations and influencer authenticity remain to be addressed for sustained success.

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Lesser Known Facts About WYLD

  • First mover: Wyld claims to be the world’s first social currency powered payment card, potentially disrupting the influencer marketing landscape.
  • Unique value proposition: Combines influencer marketing with everyday shopping, allowing users to earn cashback for promoting brands they choose.
  • Targeted user base: Focuses on young, social media-savvy individuals with influencer aspirations.
  • Innovative marketing: Leveraged Shark Tank India for exposure and secured a deal, showcasing confidence and attracting media attention.
  • Multiple revenue streams: Earns income through brand partnerships, interchange fees, and optional user memberships.
  • Scalable tech: Utilizes AI and data analysis to personalize user experiences and automate key processes.
  • Founder vision: Aims to empower millions of social media users and transform influencer marketing, fostering a more authentic and data-driven approach.
  • Regulatory hurdles: Needs to navigate evolving social media platform regulations and address potential concerns about influencer authenticity.
  • Competition: Operates in a competitive space with established players in influencer marketing and FinTech industries.
  • Growth potential: Has the potential to expand its user base, brand partnerships, and geographic reach with successful execution.
  • Multiple offers: Attracted interest from several Sharks, highlighting the potential investors see in Wyld’s concept.
  • Negotiation skills: Founders demonstrated their abilities to negotiate and secure a favorable deal despite initial hesitations.
  • Publicity: The pitch generated significant media buzz and public interest, boosting brand awareness and potential user acquisition.

FAQ’s

Business Profiles

Facebook Account (Official)
Instagram Profile (Official)
LinkedIn Profile
Youtube Channel
Website

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