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Turms Shark Tank India S3 Full Pitch Details

Full detailed information about Turms pitch in Shark Tank India Season 3. Know more about the business, founders, pitch, deals and hidden facts.
Turms Shark Tank India

Turms Intelligent Apparel is here to revolutionize your wardrobe! Imagine shirts that repel spills like magic, jeans that stay fresh for a month without washing, and socks that conquer odor like champs. No, it’s not a dream, it’s science meets style with this innovative clothing brand.

Surendra Rajpurohit, the man behind the magic, will take you on a journey from a struggling company to a thriving powerhouse. He’ll unveil Turms’ secret weapons – fabrics imbued with cutting-edge tech that fights stains, zaps odors, and keeps you feeling effortlessly comfortable. But this isn’t just about convenience, it’s about empowering you to live life to the fullest, worry-free from laundry disasters and embarrassing smells.

So, Sharks, are you ready to ditch the stain remover and embrace clothes that work as hard as you do? This pitch is guaranteed to leave you impressed, maybe even a little obsessed, with the future of fashion. Buckle up, because Turms is ready to turn the clothing industry on its head, one stain-free t-shirt at a time!

About The Company – Turms

Startup / Company NameTurms Intelligent Apparel
FounderRameshwar, Rohit and 4 more(not now)
Product / ServiceIntelligent and functional apparel with features like anti-stain, anti-odor, anti-bacterial, and wrinkle-free.
Revenue10-12 Crores Expected (23-24)

About The Pitcher

Number of PresentersOne presenter
Name of PresentersSurendra Singh Rajpurohit
Pitchers CityNA
Pitchers StateNA

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Turms Pitch Details

Shark Tank EpisodeEpisode 3
Original Ask Amount₹1.2 Crores
Original Ask Equity2% Equity
Original Valuation 60 Crores
Offer Received1)1.2 Crores For 4% Equity + 5% Royalty till 1.2 Crores Reoccupied ( Aman)
2)1.2 Crores For 4% Equity + 2% Royalty till 1.8 Crores Recouped
3)1.2 Crores For 4% Equity (Azhar)
Final Deal Amount1.2 Crores
Total Deal Equity2% Equity
Sharks in DealAzhar

Solutions Offered

Turms Intelligent Apparel focuses on creating functional and comfortable clothing infused with unique technologies that solve everyday problems and enhance the wearer’s experience. Here’s a breakdown of their key solutions:

1. Stain Resistance: Their patented hydrophobic technology creates a protective barrier on the fabric, repelling liquids and preventing stains. This means you can worry less about spills and enjoy carefree meals, drinks, and outdoor adventures.

2. Odor Control: Turms utilizes two anti-odor solutions: N9 solution technology and red aloe vera. These work together to combat sweat and bacteria, minimizing unpleasant odors and keeping you feeling fresh all day long.

3. Antibacterial and Antifungal Properties: The fabric is treated with antibacterial and antifungal agents, inhibiting the growth of microorganisms that can cause odors and skin irritation. This is especially beneficial for active individuals and those susceptible to skin conditions.

4. Wrinkle-Free Comfort: Say goodbye to ironing! Turms’ garments are treated with a special wrinkle-resistant finish that keeps them looking sharp and crisp throughout the day, even after washing and drying.

5. Extended Wearability: Some items, like their popular 30 Day No Wash Jeans, utilize their technology to minimize the need for frequent washing. This not only saves you time and energy but also prolongs the life of your clothes and reduces environmental impact.

6. Comfort and Style: Beyond the functional benefits, Turms prioritizes comfort and style. Their garments are made from high-quality, breathable materials and come in a variety of fashionable designs to suit different tastes and occasions.

7. Sustainable Innovation: Turms strives to be a responsible brand, using eco-friendly practices in their production process and incorporating recycled materials in some product lines.

Overall, Turms Intelligent Apparel offers a unique combination of functionality, comfort, and style, aiming to make your life easier and more enjoyable through innovative clothing solutions.

Here are some additional points to consider:

  • The effectiveness of the technology may vary depending on the type of stain, odor, or activity.
  • The long-term durability of the treatments is still under evaluation.
  • Some customers may find the price point of their products to be higher than regular clothing.

Despite these considerations, Turms Intelligent Apparel presents a promising approach to clothing, addressing common issues and offering practical solutions for modern life.

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Lesser Known Facts About Turms

  • Reborn Brand: Turms was previously struggling but acquired and transformed by Surendra in 2022. He focused on operational excellence, marketing, and branding to achieve remarkable turnaround.
  • Tech-infused Textiles: Their clothing boasts unique technologies including stain resistance, odor control, anti-bacterial/fungal properties, and wrinkle-free finish.
  • Extended Wear: Some products like 30 Day No Wash Jeans minimize frequent washing, saving time and reducing environmental impact.
  • Sustainable Efforts: Turms incorporates recycled materials in some product lines and uses eco-friendly practices in production.
  • Brave Transparency: Surendra openly addressed the company’s past struggles, showcasing honesty and trust.
  • Impressive Turnaround: The Sharks were amazed by the brand’s transformation and praised Surendra’s execution skills.
  • High Valuation Appeal: Despite being pre-revenue, Turms secured a deal based on their potential and impressive growth in just one year.
  • Single Shark Deal: Aman Gupta offered the full ask amount with just 4% equity, highlighting his belief in the brand’s future.
  • Unique Selling Proposition: The focus on functional and problem-solving clothing through technology stood out from typical fashion pitches.
  • MS Dhoni Fan: The pitch revealed cricket legend MS Dhoni is a big fan of Turms, wearing their clothes frequently.
  • Founder’s Resilience: Surendra’s journey from acquiring a struggling company to securing a Shark Tank deal is an inspiring story of perseverance and success.


Business Profiles

Facebook Account (Official)
Instagram Profile (Official)
Youtube Channel


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