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Nabhi Sutra Shark Tank India S3 Full Pitch Details

Full detailed information about Nabhi Sutra pitch in Shark Tank India Season 3. Know more about the business, founders, pitch, deals and hidden facts.
Nabhi Sutra Shark Tank India

Discover Nabhi Sutra, where ancient Ayurvedic practices meet modern self-care. This innovative brand harnesses the power of belly button oiling, a traditional technique, to address a range of concerns from hair and skin health to digestion and joint pain. Experience the transformative benefits of natural, therapeutic oils that work in harmony with your body.

About The Company – Nabhi Sutra

Startup / Company NameNabhi Sutra
IndustryAyurvedic medicines
FounderSwati Vakharia & Vaibhav Shah
Product / ServiceAyuvedic Products
Revenue4.5 Crores (22-23)

About The Pitcher

Number of PresentersTwo presenters
Name of PresentersSwati Vakharia & Vaibhav Shah
Pitchers CityVadodara
Pitchers StateGujarat

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Nabhi Sutra Pitch Details

Shark Tank EpisodeEpisode 6
Original Ask Amount₹ 60 Lakhs
Original Ask Equity3% Equity
Original Valuation 20 Crores
Offer ReceivedNA
Final Deal AmountNA
Total Deal EquityNA
Sharks in DealNA

Solutions Offered

  • Nabhi Sutra’s primary focus is on providing Ayurvedic belly button oils that address various health and wellness concerns.
  • Their solutions are rooted in the traditional belief that the navel (nabhi) is a powerful energy center. Applying oils to the navel allows for quick absorption and distribution of the oil’s benefits throughout the body.
  • Hair Care: Nabhi Sutra offers oils specifically formulated to promote healthy hair growth, reduce hair fall, and address scalp issues.expand_more
  • Skin Care: Their skincare oils target concerns like acne, blemishes, and signs of aging while promoting glowing and healthy skin.
  • Digestion: Oils are designed to improve digestion, ease gas and bloating, and overall gut health.exclamation
  • Joint Pain: Specific oil blends target joint pain and inflammation, providing natural relief.expand_more
  • Menstrual Pain Relief: They offer oils to support women’s health by easing menstrual cramps and discomfort.expand_more
  • Other Potential Solutions: The transcript mentions potential oils for brain development (in children), sleep-inducing effects, and eye care, though it’s unclear if these are fully developed products.
  • Ayurvedic Formulations: All oils are crafted using Ayurvedic principles and likely include a blend of therapeutic essential oils, cold-pressed oils, and traditional Ayurvedic herbs.
  • 100% Natural: The company emphasizes the use of pure, natural ingredients without any harsh chemicals or additives.expand_more
  • AYUSH and FDA Approved: This certification adds a layer of credibility and suggests some level of quality assurance.

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Lesser Known Facts About Nabhi Sutra

  • Unique Niche: Nabhi Sutra stands out with its focus on the belly button as a point of administering Ayurvedic remedies. It’s an approach not commonly seen in modern wellness brands.
  • Family Connection: The founders, Swati Kharia and Vaibhav Sha, are sister-in-law and brother-in-law, adding a unique dynamic to the pitch and business partnership.
  • Rapid Growth: The company experienced a significant jump in revenue, growing from 1.8 crores to 4.5 crores in a short period.
  • Shark Tank Debut of the ‘Sensational Skin’ Cream: The pitch marked the launch of a new skincare cream outside the established belly button oil range, hinting at potential brand expansion.
  • High Marketing Spend: The Sharks expressed concern over the high percentage of revenue allocated to marketing (nearly 50 lakhs), raising questions about the sustainability of this strategy.
  • Ayurvedic Focus with Emphasis on Credibility: While using Ayurveda as a foundation, the company acknowledges the importance of building trust and addressing the skepticism consumers may have towards traditional medicine.


Business Profiles

Facebook Profile (Official)
Instagram Profile (Official)
Youtube Channel


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