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Dil Foods Shark Tank India S3 Full Pitch Details

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Full detailed information about Dil Foods pitch in Shark Tank India Season 3. Know more about the business, founders, pitch, deals and hidden facts.
Dil Foods Shark Tank India


In a bid to revolutionize the Indian restaurant landscape, Arpita, founder of Dil Foods, took the stage on Shark Tank India. Her unique proposition? Partnering with underutilized kitchens in existing restaurants to run virtual brands offering diverse regional delicacies. This not only reduces Dil Foods’ operational costs but also boosts the profitability of partner restaurants by maximizing their kitchen efficiency. Showcasing impressive traction and profitability in a short time, Arpita captivated the Sharks with her impactful and capital-light model.

Facing a bidding war, Arpita ultimately secured a ₹2 crore investment for a 2.67% equity stake. This collaborative offer came from a powerhouse trio of Sharks – Vineeta Singh, Peyush Bansal, and Radhika Gupta – along with newcomer Ritesh Agarwal.

Impressed by Arpita’s clear understanding of the industry’s challenges and her solution’s potential, the Sharks saw Dil Foods as a win-win for both restaurants and customers. This deal highlights the power of innovation, impactful solutions, and compelling pitches in securing investment and disrupting industries.

About The Company – Dil Foods

Startup / Company NameDil Foods
Industryfood
FounderArpita Aditi
Product / ServiceDil foods provides Restaurant running services
Revenue7 Crores (22-23)

About The Pitcher

Number of PresentersOne presenter
Name of PresentersArpita Aditi
Pitchers CityRanchi
Pitchers StateJharkhand

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Dil Foods Pitch Details

Shark Tank EpisodeEpisode 4
Original Ask Amount₹50 lakhs
Original Ask Equity0.5% Equity
Original Valuation 100 Crores
Offer Received2 crores for 2.67% Equity (Peyush, Vineeta, Ritesh, Radhika)
Final Deal Amount2 crores
Total Deal Equity2.67% Equity
Sharks in DealPeyush, Vineeta, Ritesh, Radhika

Solutions Offered

Dil Foods offers a compelling solution to two distinct groups: existing restaurants and food-loving customers. Let’s delve deeper into how they address each group’s needs:

For Restaurants:

  • Increased Revenue and Profitability: Dil Foods utilizes underutilized kitchen space in existing restaurants, allowing them to generate revenue from idle resources without additional investment. Their virtual brands tap into diverse regional cuisines, potentially attracting new customer segments and increasing overall orders.
  • Reduced Operational Costs: Dil Foods manages food preparation, packaging, and logistics, alleviating these burdens from partner restaurants. This allows restaurants to focus on their core competencies and streamline operations.
  • Standardized Quality and Hygiene: Dil Foods utilizes freeze-dried ingredients and standardized recipes, ensuring consistent quality and hygiene across all partner restaurants. This benefits the restaurant’s brand image and customer satisfaction.
  • Access to Marketing and Delivery Platform: Dil Foods partners with Swiggy and Zomato, leveraging their established delivery networks and marketing reach to expand the restaurant’s customer base.

For Customers:

  • Diverse Regional Cuisines: Dil Foods offers a wide variety of authentic regional Indian dishes, allowing customers to explore different culinary experiences without geographical limitations.
  • Standardized Quality and Hygiene: Dil Foods’ focus on standardized recipes and freeze-dried ingredients ensures consistent quality and hygiene, providing customers with peace of mind and a reliable dining experience.
  • Convenience: Partnering with existing delivery platforms like Swiggy and Zomato offers customers a convenient way to order and enjoy regional delicacies from the comfort of their homes.

Overall Impact:

Dil Foods’ solution creates a win-win situation for both restaurants and customers. Restaurants gain additional revenue streams, reduced operational costs, and access to wider markets, while customers enjoy diverse, high-quality regional food delivered conveniently. This model also promotes sustainability by optimizing kitchen resources and reducing food waste.

Additional Notes:

  • Dil Foods’ business model addresses common challenges faced by small and medium-sized restaurants, making it a potentially scalable and impactful solution.
  • Their focus on regional cuisines caters to the growing demand for authentic and diverse food experiences.
  • The partnership with established delivery platforms ensures wider reach and convenience for customers.

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Lesser Known Facts About Dil Foods

  • Virtual Kitchen Model: Operates no physical kitchens, utilizes underutilized space in existing restaurants, reducing investment and operational costs.
  • Focus on Regional Cuisines: Offers diverse regional Indian food brands, catering to a growing demand for authenticity and variety.
  • Profitable and Scalable: Achieved profitability and revenue growth in a short period, demonstrating the model’s potential.
  • Founder’s Expertise: Arpita, the founder, impressed the Sharks with her deep understanding of the restaurant industry and clear articulation of the business model.
  • Impactful Solution: Addresses restaurant closures due to low profits and provides customers with diverse, high-quality regional food, resonating with the Sharks’ social impact goals.
  • Collaborative Investment: Secured a unique collaborative investment from four Sharks, highlighting the potential and attracting diverse expertise.
  • Freeze-dried Ingredients: Employs innovative freeze-drying technology to guarantee food quality and shelf life, piquing the Sharks’ curiosity.
  • Name Origin: “Dil” translates to “heart” in Hindi, reflecting their focus on delivering food prepared with love and regional authenticity.
  • First Mover Advantage: One of the early movers in the virtual kitchen space in India, potentially positioning them for significant growth.

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