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D’chica Shark Tank India S3 Full Pitch Details

Full detailed information about D'chica pitch in Shark Tank India Season 3. Know more about the business, founders, pitch, deals and hidden facts.
Dchica Shark Tank India

Calling all teenage girls and young women! D’chica is a brand designed with you in mind. They understand the unique challenges you face when it comes to finding innerwear that’s both comfortable and stylish. D’chica offers a range of products, from bras and panties to camisoles and period panties, all made with high-quality materials and designed to make you feel confident and empowered. Whether you’re just starting to develop or are a young woman on the go, D’chica has something for you. Stay tuned to learn more about their story, their products, and how they’re changing the game for innerwear for teens and young adults!

About The Company – D'chica

Startup / Company NameD’chica
IndustryTeens Inner Wears Industry
FounderRicha Kapila & Vani Chugh Kabra
Product / ServiceInner Wear Products
Revenue10.3 Crores (22-23)

About The Pitcher

Number of PresentersTwo presenters
Name of PresentersRicha Kapila & Vani Chugh Kabra
Pitchers CityDelhi
Pitchers StateDelhi

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D'chica Pitch Details

Shark Tank EpisodeEpisode 22
Original Ask Amount₹ 80 Lakhs
Original Ask Equity1% Equity
Original Valuation 80 Crores
Offer Received1) 80 Lakhs for 2% Equity + 1% Royalty untitl 80 lakhs is recouped (Namita & Vineeta)
Final Deal Amount80 Lakhs
Total Deal Equity2% Equity
Sharks in DealNamita & Vineeta

D’chica: Innerwear Solutions Designed for Growing Girls

D’chica goes beyond just selling innerwear; they offer a solution specifically designed for the unique needs of teenage girls and young women. Here’s a breakdown of what sets them apart:

  • Focus on Comfort and Confidence: D’chica prioritizes comfort in their products. They understand the physical changes young women experience and use soft, breathable fabrics with seamless designs to eliminate irritation and ensure a comfortable fit. This translates to confidence for the wearer, allowing them to focus on their day without discomfort holding them back.
  • Catering to Different Stages: D’chica offers a range of products suitable for various stages of development. From beginner bras with gentle support to period panties with leakproof technology, they cater to the evolving needs of young women.
  • Addressing Body Positivity: D’chica promotes body positivity by offering a variety of sizes to ensure a good fit for all body types. This eliminates the frustration of ill-fitting innerwear and empowers young women to embrace their bodies.
  • Going Beyond Physical Products: D’chica recognizes the importance of education and support for young women. They offer resources on their website, including consultations with a gynecologist (Dr. Garima), to answer questions and address concerns teenagers may have about their bodies and development. This creates a safe space for open communication and empowers young women to make informed choices.
  • Building a Community: D’chica strives to create a community for teenage girls and young women. They may have school activations and online platforms where girls can connect, share experiences, and feel supported by their peers. This fosters a sense of belonging and normalizes the discussions surrounding puberty and body changes.

In essence, D’chica offers a holistic solution that goes beyond just innerwear. They provide comfort, cater to different stages of development, promote body positivity, and create a supportive environment for young women.

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Lesser Known Facts About D'chica

  • Second Act Success: The founders, Richa and Vaani, experienced a failed business venture before launching D’chica. This highlights their resilience and ability to learn from past experiences.
  • Gap in the Market: They identified a gap in the innerwear market for comfortable and stylish options specifically designed for teenagers and young women. This demonstrates their market awareness and focus on a niche audience.
  • Doctor on Board: D’chica has a consulting gynecologist, Dr. Garima, associated with their brand. This adds credibility and provides valuable resources for their target audience.
  • Community Building: Their focus on building a community through school activations and online platforms sets them apart from traditional innerwear brands. This fosters brand loyalty and creates a safe space for young women.
  • Shark Tank Negotiation: The negotiation with Namita highlighted the importance of clear communication and data presentation. It showcased the challenges startups face when seeking investment.
  • Brand Name Origin: While not mentioned in the pitch, it’s interesting to note that “D’chica” might be a play on “Chica” (Spanish for “girl”) with a “D” added, possibly signifying “development” or “different.”
  • Offline Expansion: Despite being an online-first brand, they’ve recently ventured into offline channels with general trade stores and army canteens. This reflects their ambition for wider market reach.
  • Inventory Management Challenges: The pitch highlighted potential challenges with inventory management and returns, especially when expanding offline. This is a real concern for many startups.


Business Profiles

Facebook Profile (Official)
Instagram Profile (Official)
Youtube Channel


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The above information is sourced from various third-party websites, media house reports, and interview videos. TrueBio.wiki does not guarantee 100% accuracy of the facts & figures. Kindly fill out this form for any corrections.

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