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Blix Shark Tank India S3 Full Pitch Details

Full detailed information about Blix pitch in Shark Tank India Season 3. Know more about the business, founders, pitch, deals and hidden facts.
Blix Shark Tank India

Blix Toys is an Indian company founded by Abbas in 2016 with the mission of making learning a joyful adventure for children through engaging and educational toys. They believe in the power of play to spark curiosity, ignite critical thinking, and cultivate a lifelong love for exploration.

Their toys aim to bridge the gap between traditional education and hands-on learning, making science and technology concepts accessible and fun for young minds.

About The Company – Blix

Startup / Company NameBlix Toys
FounderAbbas Gabajiwala
Product / ServiceEducation Toys
Revenue₹ 4 crores

About The Pitcher

Number of PresentersOne presenter
Name of PresentersAbbas Gabajiwala
Pitchers CityMumbai
Pitchers StateMaharashtra

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Blix Pitch Details

Shark Tank EpisodeEpisode 3
Original Ask Amount₹80 Lakhs
Original Ask Equity2% Equity
Original Valuation 40 Crores
Offer Received1)80 lakhs for 5% Equity (Anupam and Vineeta)
2)1 crore for 6.25% Equity (Aman and Ritesh Conditional offer)
3)80 lakhs for 4% Equity (Peyush)
Final Deal Amount80lakhs
Total Deal Equity4% Equity
Sharks in DealAman and Ritesh

Solutions Offered

Blix Toys are more than just toys; they are educational tools that empower children to explore, learn, and grow. Their solutions not only bridge the gap between play and learning but also contribute to building a generation of curious, confident, and well-equipped individuals ready to embrace the challenges and opportunities of the future. Here are some specific solutions offered by Blix Toys:

1. STEM Learning Through Play: Blix Toys offer a range of products that focus on STEM (Science, Technology, Engineering, and Mathematics) education. Their kits cover various topics like robotics, coding, artificial intelligence, mechanics, electronics, and physics. Each kit includes age-appropriate components, instructional materials, and engaging activities that guide children through the learning process. For example, their “Blix Discovering Motions” kit teaches children about basic physics concepts like force and motion while their “Blix Robo Genius” kit introduces them to robotics and coding principles.

2. Cultivating Critical Thinking Skills: Blix Toys go beyond rote learning by encouraging children to think critically and solve problems. Their kits often present challenges and puzzles that require creative thinking and experimentation. They also encourage open-ended play, allowing children to explore different possibilities and discover their own solutions. This not only enhances their cognitive skills but also builds confidence and a sense of accomplishment.

3. Making Learning Fun and Engaging: Blix Toys understand that children learn best when they are having fun. Their products are designed to be engaging and exciting, with vibrant colors, interactive elements, and playful designs. This makes learning feel less like a chore and more like an adventure, ensuring that children stay motivated and eager to explore.

4. Accessibility and Affordability: Blix Toys aims to make STEM education accessible to all children. Their products are competitively priced and readily available through various online and offline channels, including their own website, Amazon, and over 2000 retail stores across India. This ensures that families from diverse backgrounds can access their educational toys.

5. Building Confidence and Skills for the Future: By equipping children with the essential skills required in the 21st century, Blix Toys are preparing them for the future. Their focus on STEM education helps children develop critical thinking, problem-solving, creativity, and technological literacy, crucial skills in today’s rapidly evolving world.

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Lesser Known Facts About Blix

  • Blix Toys isn’t just another toy company. Founded by Abbas, the third generation toy maker in his family, Blix takes learning out of textbooks and into playful adventures. These aren’t your average dolls and dinosaurs; Blix crafts engaging toys that teach children about science, technology, engineering, and mathematics (STEM) through hands-on experiences.
  • Imagine sparking your child’s curiosity with a toy that demonstrates electrical conductivity through a “magic trick,” like Abbas did on Shark Tank. Blix toys come with their own curriculum, explaining the science behind the fun, and even posing challenges for young minds to conquer.
  • But Blix isn’t just a passion project. Abbas has serious potential for growth. With over 2,000 retail partners and growing sales, he projected an impressive 8 crores in revenue for the year. Even amidst the competitive Shark Tank arena, Blix secured a deal of 80 lakhs at 4% equity, valuing the company at 30 crores.
  • However, not everything is sunshine and rainbows. There are potential clouds on the horizon. Abbas’s brother owns 70% of Zephyr, the company that previously handled Blix distribution. This raised concerns about conflict of interest among the Sharks. Despite this challenge, Abbas displayed confidence in his vision and ability to navigate complex situations.
  • Blix Toys may be young, but their potential is undeniable. They ignite a love for learning in children, offer a scalable business model, and have a founder brimming with dedication. The deal on Shark Tank may be just the spark they need to set the education world ablaze.


Business Profiles

Facebook Account (Official)
Instagram Profile (Official)
Youtube Channel


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