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Arata Shark Tank India S3 Full Pitch Details

Full detailed information about Arata pitch in Shark Tank India Season 3. Know more about the business, founders, pitch, deals and hidden facts.
Arata Shark Tank India

Arata: From Humble Beginnings to Haircare Hero

Remember the days when “natural” and “effective” haircare felt like an impossible dream? That’s where Arata steps in, shaking up the scene with their science-backed, plant-powered formulas designed specifically for Indian hair.

Born from a simple, homemade flaxseed hair gel recipe, Arata has blossomed into a leading haircare brand, driven by two passionate founders, Dhruv Madhok and Dhruv Bhasin. Tired of chemical-laden options and witnessing the struggle many faced with finding truly effective natural solutions, they embarked on a mission to create something different.

What started as a niche curl-care brand quickly transformed into a diverse range catering to all hair types. From their iconic Super Shampoo and Conditioner duo to their innovative styling and treatment options, Arata offers a solution for every strand’s unique needs.

But Arata isn’t just about products. They’re about empowering individuals to embrace their natural beauty and experience the joy of healthy, happy hair. With a focus on transparency, sustainability, and inclusivity, they’re building a community where everyone feels confident and radiant.

So, are you ready to ditch the harsh chemicals and unlock your hair’s true potential? Join Arata on their journey as they rewrite the rules of haircare, one gentle, effective formula at a time.

Want to know more? Dive deeper into Arata’s story, explore their innovative product range, and discover the secret to unlocking your best hair ever!

About The Company – Arata

Startup / Company NameArata
IndustryHair care Industry
FounderDhruv Bhasin & Dhruv Madhok
Product / ServiceBody care products
Revenue17 Crore (22-23)

About The Pitcher

Number of PresentersTwo presenters
Name of PresentersDhruv Bhasin & Dhruv Madhok
Pitchers CityDelhi
Pitchers StateDelhi

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Arata Pitch Details

Shark Tank EpisodeEpisode 9
Original Ask Amount₹ 1 crore
Original Ask Equity1.25% Equity
Original Valuation 80 Crores
Offer Received1) 1 Crore for 2% Equity (Namit and Vineeta)
Final Deal Amount1 crore
Total Deal Equity1.33 Equity & 0.67% Advisory Equity
Sharks in DealNamita And Vineeta

Solutions Offered

Arata goes beyond just offering “natural” haircare. They take a personalized approach, meticulously crafting solutions for various hair types and concerns. Here’s a breakdown of their offerings:

By Hair Type:

  • Curly Hair: From their hero Curl Care Collection (including the coveted Curly Hair Gel and Leave-in Conditioner) to innovative products like the Sea Salt Thickening Spray, Arata caters to the specific needs of curls, tackling frizz, enhancing definition, and boosting moisture.
  • Frizzy Hair: The Frizz Control & Shine range, featuring a gentle Frizzy Hair Shampoo and a nourishing Frizzy Hair Conditioner, aims to tame frizz and add shine, leaving hair sleek and manageable.
  • Dry Hair: Their Hydrating Range, including the Hydrating Shampoo and Conditioner, deeply nourishes and hydrates dry strands, restoring softness and manageability.
  • Thinning Hair: Arata’s Grow+ range, powered by Turmeric and other natural ingredients, promotes hair growth and strengthens strands.
  • Normal Hair: They haven’t forgotten “normal” hair either! The Super Shampoo and Conditioner duo is a fan favorite, offering gentle cleansing and nourishment for healthy hair.

By Concern:

  • Hair Fall: From the Onion Hair Fall Defense Shampoo to the Intensive Hair Growth Serum, Arata offers targeted solutions to combat hair fall and promote growth.
  • Dandruff: Their Anti-Dandruff range, including the Anti-Dandruff Shampoo and Conditioner, effectively tackles dandruff with a gentle yet effective formula.
  • Damaged Hair: The Repair & Restore range, featuring the Repair & Restore Shampoo and Conditioner, helps repair damage caused by coloring, heat styling, or environmental factors.
  • Styling: Arata doesn’t stop at cleansing and conditioning. Their Styling Pro range offers various styling products like hair cream, gel, and mousse to sculpt and define your desired look.

Beyond Products:

Arata understands that haircare goes beyond just products. They offer resources and education on their website and social media platforms, covering topics like scalp care, hair typing, and styling tips.


  • Natural & Effective: Arata prioritizes natural ingredients, avoiding harsh chemicals and sulfates while maintaining efficacy.
  • Targeted Solutions: Their diverse range caters to specific hair types and concerns, ensuring users find the perfect fit.
  • Transparency: They disclose all ingredients and provide research-backed information, building trust with their customers.
  • Sustainability: Arata sources ingredients responsibly and uses eco-friendly packaging wherever possible.

Ultimately, Arata goes beyond “one-size-fits-all” haircare. By offering personalized solutions, natural ingredients, and a commitment to education, they empower individuals to take control of their hair health and embrace their unique beauty.

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Lesser Known Facts About Arata

  • The name “Arata” translates to “fresh and new” in Japanese, reflecting their innovative approach to haircare.
  • Started with a simple, homemade flaxseed hair gel recipe passed down through generations.
  • Founders Dhruv Madhok and Dhruv Bhasin saw a need for natural, effective haircare solutions in India.
  • Began as a niche curl-care brand, quickly becoming a leader in the category.
  • Their Curly Hair Gel is a fan favorite, known for its frizz-fighting and definition-boosting properties.
  • Transformed from a small start-up to a prominent haircare brand with a diverse product range.
  • Achieved profitability in 2023, demonstrating their sustainable business model.
  • Secured a deal on Shark Tank India Season 3 for ₹1 crore at a ₹50 crore valuation.
  • Faced scrutiny from Sharks for their financial history and ambitious future projections.
  • Showcased their determination, passion, and understanding of their target audience.
  • Targeted solutions: Cater to various hair types and concerns with specialized products.
  • Natural & effective: Prioritize natural ingredients while maintaining efficacy.
  • Transparency: Disclose all ingredients and provide research-backed information.
  • Sustainability: Source ingredients responsibly and use eco-friendly packaging.
  • Build a community around haircare education and empowerment.
  • Offer resources and tips on their website and social media platforms.
  • Advocate for embracing natural beauty and individual hair journeys.


Business Profiles

Facebook Profile (Official)
Instagram Profile (Official)
Youtube Channel
Twitter Profile


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