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AdilQadri Shark Tank India S3 Full Pitch Details

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Full detailed information about AdilQadri pitch in Shark Tank India Season 3. Know more about the business, founders, pitch, deals and hidden facts.
Adil Qadri Founder Story Background Pitch Deals Sharks

Hailing from Bilimora, Gujarat, Qadri’s passion for reviving and revolutionizing the age-old Indian tradition of attar making was palpable. With a vision to blend the rich heritage of Indian fragrances with contemporary tastes and premium packaging, Adil Qadri aimed to elevate the status of Indian attars on the global perfume stage.

Adil Qadri’s pitch was not just about selling fragrances; it was about selling a story, a tradition, and an experience. The brand boasted impressive numbers, processing over 3,000 orders daily, and presented an ambitious valuation based on their substantial monthly sales figures and a robust gross margin of 70%. The entrepreneur’s ask was bold—a 1 crore INR investment for a mere 0.5% equity, implying a whopping 200 crore INR valuation, a testament to his confidence in the brand’s potential and growth trajectory.

The pitch encapsulated the essence of Indian entrepreneurship—a blend of cultural pride, modern business acumen, and the relentless pursuit of global recognition. While the transcript left the final deal details shrouded in mystery, the pitch itself was a clear display of ambition, heritage, and the promising journey of Adil Qadri in the competitive landscape of the fragrance industry.

About AdilQadri

Startup / Company NameAdilQadri Perfumes
IndustryFragrance / Perfume Industry
FounderAdil Qadri
Product / ServicePerfumes & Attar
Started in2005
RevenueAnnual revenue of 20.7 Crore INR (22-23)

About The Pitcher

Number of PresentersOne presenter
Name of PresentersAdil Qadri
Pitchers CityBilimora
Pitchers StateGujarat

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AdilQadri Pitch Details

Shark Tank EpisodeEpisode 1
Original Ask Amount₹ 1 Crore
Original Ask Equity0.5%
Original Valuation ₹ 200 crores
Offer Received1 crore for 1% Equity + 1% Royalty until 1 crore is Recouped
Final Deal Amount₹ 1 Crores
Total Deal Equity1% equity
Sharks in DealVineeta

Solutions Offered

The business, Adil Qadri, offers several unique solutions within the fragrance industry, particularly focusing on attars, which are traditional perfumes popular in various cultures. Here are the key solutions and offerings highlighted in the pitch:

  1. Modernizing Traditional Attars: Adil Qadri aims to bridge the gap between traditional attar fragrances and modern perfume preferences. By doing so, they cater to a wider audience that appreciates the essence of traditional attars but desires the convenience and aesthetic of contemporary perfumery.
  2. Premium Packaging: Understanding the importance of presentation in the luxury fragrance market, Adil Qadri emphasizes premium packaging. This not only enhances the customer experience but also positions their products as high-quality, gift-worthy items.
  3. Long-Lasting Fragrances: The brand focuses on creating long-lasting fragrances, a key demand in the perfume industry. Longevity of scent is a crucial factor for consumers, and Adil Qadri addresses this by ensuring their attars provide enduring fragrance.
  4. Wide Distribution and Accessibility: With a reported processing of over 3000 orders daily across various channels, Adil Qadri ensures that their products are widely accessible to customers. This broad distribution network allows them to reach a diverse customer base efficiently.
  5. Cultural Integration and Global Ambition: By aspiring to include Indian attar in the list of renowned international perfume brands, Adil Qadri not only promotes cultural heritage but also aims to globalize a traditionally regional product. This approach opens up new markets and introduces the rich tradition of attar to a global audience.
  6. Customer-Centric Approach: The business likely focuses on understanding and meeting the specific needs and preferences of its customers, which is fundamental in the fragrance industry where personal taste plays a significant role.

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Lesser Known Facts About AdilQadri

  • Founder and Presenter: The company is represented by its namesake founder, Adil Qadri, who personally pitched the business on the show.
  • Business Focus: Adil Qadri specializes in attars, which are traditional, non-alcoholic perfumes made from natural ingredients. The brand modernizes these fragrances for contemporary appeal.
  • Unique Selling Proposition (USP): The company’s USP lies in offering long-lasting, premium-packaged attars that combine tradition with modern aesthetics.
  • Business Model: The pitch highlighted the company’s impressive order processing capability, handling over 3,000 orders daily across various channels, indicating a strong online presence and distribution network.
  • Financial Ask: Adil Qadri sought an investment of 1 crore INR (10 million INR) for a 0.5% equity stake in the company, valuing the business at 200 crores INR (2 billion INR).
  • Revenue and Margins: The pitch revealed a significant monthly revenue of 6 crores INR (60 million INR) from the last month mentioned, with a gross margin of 70%. However, net margins were not explicitly stated.
  • Debt: The company has taken a total debt of 5 crores INR (50 million INR) from an NBFC, highlighting its capital structure and financing activities.
  • Location and Heritage: Based in Bilimora, Gujarat, the brand emphasizes the Indian heritage of attar making, aiming to place Indian fragrances alongside prominent international perfume brands.
  • Market Strategy: Adil Qadri’s strategy involves leveraging the cultural heritage of Indian attars while meeting modern market demands for premium, long-lasting fragrances.
  • Deal Dynamics: The transcript suggests that a deal was negotiated, but it doesn’t provide specifics about the final agreement, including which Sharks participated and the exact terms.
  • Vision: The pitch conveyed a passionate vision to not only commercialize a traditional product but also to elevate it to a global platform, showcasing Indian craftsmanship and fragrance heritage.
  • Growth and Ambition: The ambitious valuation and the strategic ask reflect the company’s confidence in its growth trajectory and its positioning within the niche but expanding market of traditional and artisanal fragrances.

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